EVOLUTION OF WESTERN DANCE MUSIC

Interactive Infographic



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As part of a new marketing drive for their Ibiza holiday packages, Thomson Holidays wanted fresh and attention-grabbing digital content.

We developed a one-of-a-kind interactive infographic illustrating the evolution of Western dance music. Thousands of data points; painstaking research into music history; and hundreds of thousands of calculations went into producing this beautifully fluid graphic. The Evolution of Western Dance Music was a big hit, and generated significant buzz for the Thomson Holiday brand. The infographic featured in both Wired and the Huffington Post, and netted over 146,000 Facebook Likes from viewers.

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